Keyword research, content strategy, and quick wins — written for SaaS products, not enterprise marketing teams.
Programmatic SEO can generate thousands of pages from a template and a dataset. For some SaaS products it's a growth engine; for others it's a fast way to earn a spam penalty. Here's how to tell which you are.
llms.txt is marketed as an AI-search must-have. The data says otherwise: no major AI engine reads it for search. Here's the honest answer for a SaaS site, and the one case where it's actually useful.
AI search traffic converts far better than Google organic, but most of it hides in your "Direct" bucket. Here's how to actually see traffic from ChatGPT, Perplexity, and Gemini in GA4, and what you can't measure.
When two of your pages compete for the same keyword, you usually rank worse for both. Here's how to tell real cannibalization from a false alarm, and when to merge versus keep them separate.
A page stuck at position 12 usually isn't a content problem. It's a technical one. Here are the crawl, indexing, and structure fixes that move SaaS pages from page 2 to page 1.
WriteGap finds your keyword gaps and writes the articles — every week, no manual research required.